Expected Project results
1)
Improvement of quality/durability
of properly packed Polish fresh fruit and vegetables is an
essential factor stimulating growth of:
-
market competitiveness
-
supply
-
turnover,
-
plantations profitability.
2)
Proper/improved packaging
have a major significance for the reduction of business risk
related to fragile, perishable products circulation, such as
fresh fruit and vegetables,
3)
Packaging selection support
system:
- ensures constant access to consultancy,
-
develops cooperation of packaging users with packaging
materials and containers manufacturers
-
contributes to the improvement of market availability
of packaging; this concerns mainly fresh fruit and
vegetables producers, who are the first packaging users in
the distribution chain of those products.
4)
Information concerning
packaging requirements and preferences available to system
users are factors stimulating:
-
growth of demand for proper/improved packaging
-
growth of employment
-
economic improvement of packaging sector
-
growth of the efficient use of arable soil
-
improvement of natural
environment protection through the reduction of resources
charge.
Project Background
Proper choice of packaging for fresh fruit and
vegetables is the key condition of sales growth of these
products in EU countries. At present only 9% of fresh fruit
and vegetables sold production
is exported from Poland.
Inferior packages are the main factor causing
considerable product losses in the distribution chain of
Polish horticulture produce, worth PLN 1 billion annually (during
2 last years).
Improper packaging for fresh fruit and vegetables
in Polish market is a vital reason for bad phytosanitary
condition of the packed product.
